The power of Facebook ads cannot be underestimated. With more than 1.3 billion people visiting Facebook every day, Facebook offers up a great opportunity to marketers to target their specific audience and increase the company’s brand awareness and sales.

In this guide, I’ll share everything you need to know to successfully advertise on Facebook.  Let’s start with why advertising on Facebook makes sense…


Why advertise on Facebook?

1  The most obvious reason is the amount of users on Facebook. Just in case you need to be sold a bit on why your advertising efforts should be on Facebook, here are some numbers:
  • 1.3 billion daily active users on average for June 2017;
  • According to Infodocket, 1 in 5 page views daily in the U.S. occurs in Facebook.


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