Why Keyword Research?
The biggest mistake I have made since having my first website with my first business (DJ Business), was not learning and doing keyword research. You see, keyword research is exposure when done correctly. Besides exposure by Google, proper keyword research also ensures that you are writing about what your audience wants to read, and not what you want to write.
We will explore examples below why keyword research is important for ANY BUSINESS! Keyword research isn’t only for Bloggers or Online Businesses, it is just as important for physical businesses. My DJ company for instance should be ranking for keywords about DJ’s, Weddings, and local venues in Tampa, Florida.
When a prospective bride types a phrase into Google, I want my site to come up, right? Let’s say I have performed at ABC Venue, then after the event I write about the venue, and a Bride types into Google, “ABC Venue in Tampa FL”. The bride may not even be looking for a DJ quite yet, but my website/post may come up, ensuring I am the first she sees!
How do I search the right keywords?
The short answer is to start with broad words and narrow down further. Let’s take for example, “Fitness”, a very popular word online. If we try to write an article on fitness and rank for the “Fitness” keyword, there are about 165,000 searches per month on Google. Might be pretty hard to rank for this keyword, right?
What if we wrote about “30 day fitness challenges” instead? This gives us 1,600 keyword searches per month. I know, it’s not as many as 165,000, but that’s a unicorn to chase. “30 day fitness challenges” is known as Long Tail Keyword. Simply means that it is more specific.
Continuing with this example, if your post or site is well equipped to convert people who are searching for that “30 day fitness challenges” keyword, how great would it be to be on the first page of Google for that and soak up most of those 1,600 visitors?
So now you scoop up 1,600 there, and find another Long Tail Keyword with maybe 2,000 that can be easier to rank for, now you are at 3,600 potential visitors that you are on page 1 for!
Having a good Keyword Planner Tool is important too, we will review this below. See below for the two main ways to do Keyword Research; Keyword based and Competitor based.
Traditional Keyword Research
Competitor based research
Let’s see how these SEO (Keyword) tools compare
Competitor Keyword Research
This may or may not be important to you, but what if you can know all the keywords that another website is competing for? You have a Dog Training business and you aren’t getting much traction on Google, but when you type your town and dog training into Google, you see a few other companies pop up.
SerpStat has a great feature that allows you to put in a website, and it will let you know all the keywords that website is ranking for, and in what position! KWFinder does not have this option. Again, if you are just blogging or advertising your physical business a different way, and just looking for some SEO, you may not need competitor research.
The image below shows Best Buy’s website, reflecting the keywords they are ranking for, which will give you an idea of this feature.
Easy to Read and Use (Traditional Keyword Research)
Many people get intimidated with technical areas of their business, such as SEO. Both of these programs are easy to use and user friendly on the eyes also.
I did find KW Finder interface and color scheme easier to use than SerpStat. Both programs are easy to use, but KW Finder is more simple to use the “related keywords” feature due to its color scheme.
The most basic use (yet powerful) for both of these programs is the ability to put in a keyword, and it can give you related keywords to use. This way, you don’t need to come up with all the ideas.
Below are screenshots of each program with the entered keyword of “fitness”
So by now you found a keyword, or long tail keyword that you would like to rank for. The next step after that is to find out how competitive that keyword is. This doesn’t mean that if it is too competitive, you should skip it, but it can temper your expectations. As already mentioned above, the goal is to rank on 1st page for as many keywords as possible. A good strategy is to find keywords that will be easier to rank for and write content after content in those keywords. Again, it will add up and you will get many targeted visitors.
Perhaps you write a blog post that is easier to rank for and has 2,400 searches per month, then you write a second one that is also easy to rank for that has about 5,000 searches per month. Now you are at 7,400 searches per month that you are hopefully ranking on the 1st page of Google and can hopefully get a lot of those visitors! Now you would continue to multiply this until you can get to your goals (20k, 50k, 100k visitors per month).
Both KwFinder and SerpStat offer a competitive analysis on keywords. They both rank it on a 1 to 100 points system. The higher the number, the harder it will be to rank for that keyword. Just like the user friendly ranking above, KwFinder is easier to read and use with this. SerpStat just has a column that allows you to sort them by this rating.
Pricing and Conclusion
Here’s where the rubber meets the road. How much for each of these tools? Besides the price, I do suggest you take all the features into account. SerpStat does also offer a “Content Marketing” feature that is useful for bloggers. You simply enter a keyword and it will give you various questions being asked off that keyword. This is one of the reasons I personally use SerpStat.
Below is a snapshot of the pricing of each of these programs
Both programs have a pretty low entry point, $19 a month for SerpStat and $29 a month for KWFinder. You are able to try both of these programs on a limited basis by just signing up. After trying them both out, you will determine which is best for you!
A big draw for me is the competitor feature that SerpStat has. I can plug in another website, and I can find out all the keywords they are ranking for and how difficult they are.
Feel free to comment below with any questions or comments on these programs. For free trials, please feel free to utilize my links below.
To try a trial of SerpStat now through my link, click here!
To try KwFinder now through my link, click here!